It’s happening again. The business affect. Where real people are once again becoming caricatures of themselves. This way of branding is a disease. How can people survive like this? I used to feel so free, untamed and the liveliest part of myself is being quieted because it still can’t be accepted that I’m just a person who wants to authentically be a person. People will adjust. People like seeing real people but we can’t help it. Create a trend of helping people, and we become just that because we follow trends. One day, I hope individualism will be a trend.